The response to my most recent column about ESPN’s coverage of such topics as the N-word, gay players, bullying and concussions -- topics some fans consider unwelcome buzzkills -- was particularly gratifying. It was less an avalanche of agreement or disagreement (you’re a genius or you’re jerk) than a thoughtful extension of the original discussion. Bravo, Ombuddies!
Here are excerpts from my elite eight:
Trevor Frank of Hayden, Idaho: “I love Grantland and fivethirtyeight for their intelligent coverage and nuanced perspectives. If those types of outlets are where I need to go, then so be it, but I still think ESPN has a role in these discussions … boiling these issues down to a couple sentences on ‘SportsCenter’ does everyone a disservice because the people who don't want to hear about it are still 'forced' to listen but there's not enough depth to make the story meaningful to anyone. … Keep in-depth segments, articles, shows, films, etc., but don't bother mentioning these issues (all but the most massive stories) unless you're going to take the time to allow for a look beneath the surface of the headline. When you play the middle ground with devoting coverage to these issues, you just frustrate everyone.”
My view: Interesting that Trevor separates the boutique franchises from ESPN as a whole. Nevertheless, I think he’s got a point: Cover the story thoroughly, or why bother?
Michael Bennett of North Kingstown, R.I.: “The Michael Sam thing was a complete media thing. My stepbrother is gay and my sister is black. To me, the story should be no story. THE story is that no one cares. THAT shows the change in the country. THAT shows that no one cares that a gay man is playing in the NFL or a black man was elected president. Why try and find stories about people's reactions to it? The media was fishing for a fight and the only people that don't see that are people in the media.”
My view: Is this wishful thinking? It seems as though people do care, and unfortunately that often shows itself as negative reactions – whether that’s to an African-American in the White House or a gay man in the NFL.
LeBron launches … a drink?
Seth Rima of Richfield, Minn.: “I feel this ‘what should ESPN be shoving in fans' faces’ article completely missed the point. I can objectively agree that the four main stories that you claim are being complained about the most are worthy of stories on ESPN. My issue with ESPN is primarily with stories like the one currently holding forth on the main page titled ‘King's Flavor: Sprite launches LeBron drink’ WHAT? Can ESPN just let the obnoxious commercials do that marketing job? It is NOT a sports story. It's fluff. It does its job, it makes me aware of a LeBron-flavored Sprite (which is an upsetting thought). But that job should be left to ... Sprite. Or LeBron James. Not ESPN. It is stories like that, and there are MANY of them, that make ESPN less and less credible.”
My view: Good point, Seth. If James is going to take his talents to the carbonation station, let him take out an ad.
Ethan Ash of North Canton, Ohio: “While I recognize ESPN is fundamentally a segment of Disney, which is of course a business, ESPN does not seem to regard the call of journalism all that highly given the nature and composition of stories. The ‘Top 10’ epitomizes this -- despite a globe full of elite athletes in diverse arenas, an enormous percentage of these clips feature American men in either the NFL, NBA or MLB (with an occasional rise in NHL coverage). ... ESPN seems perfectly content to spew cliches and statistical non sequiturs, allowing a show like ‘Numbers Never Lie’ to occupy a prime spot when it, unlike the newly acquired fivethirtyeight.com, fails to take even the most basic of statistical principles into account in its ‘reasoning’ of facts.”
My view: “The call of journalism” at ESPN is a topic unto itself, but I think you’re right that “Numbers” has drifted toward words, perhaps because the original concept was unsustainable (and now maybe unnecessary with FiveThirtyEight.)
Evan Ikerd of Puyallup, Wash.: “I am one of those fans that enjoyed ESPN when it wasn't full of politics, news and cultural issues. … Our country is divided on many issues, please don't be another TV network that is tossing another wedge into that division to make it expand. Help unite people through sports, not divide.”
My view: I second Evan’s sentiments, but I don’t agree that covering controversial topics is in itself divisive.
Sportswriters Feeling Inferior?
Jason Kim of Seattle: “I can't tell you how frustrated I feel when, instead of sports, ESPN focuses on some dumb controversy involving the N-word or bullying or whatever. It’s not about the story, it’s about ratings and clicks. It’s clear they're catering to the more mainstream or lowest common denominator. … Is this some kind of inferiority complex by sportswriters because they're [so] ashamed of covering something other journalists find frivolous that they jump at chances to cover something serious to win a [Pulitzer] or whatever?”
My view: You might have a point -- some sportswriters feeling that their work is “frivolous” -- but maybe they are writing frivolously about topics they should be covering seriously. And I wouldn’t call the controversies we’ve been talking about “dumb.” Not when lives are involved.
Jim Mills of Reading, Pa.: “I rather like the blog about giving fans what they want, and I'm glad somebody is finally addressing what ESPN should be covering. ‘SportsCenter’ is far from the award-winning show that it used to be; I used to be able to turn it on in the morning and within a half hour see highlights from every sporting event from the previous night, in ALL sports: baseball, hockey, basketball, football, college and pro. Now they show a random run or two from a baseball game and then go to some analyst who talks about what they ‘think’ a team is going to do in the playoffs. Even worse is when so much time is spent talking about a sport in its offseason. …I want to see what ACTUALLY happened as opposed to what MIGHT happen.”
My view: You really made an end run on that one, but I know what you mean about analysts reading their tea leaves instead of the scoreboard.
Rich Leivenberg of Sherman Oaks, Calif.: “As sports fans, we should know and understand these issues. As people, we must try to deal with them.’
My view: Wish I’d written that, Rich. Probably will. Thanks, all.