Pac-10 lunch links: Will it be Pac-12 in 2011?

To Utah and Colorado fans: Welcome. Regularly reading the Pac-10 blog will lower your cholesterol and make your cocktail party jokes 17 percent more amusing.

  • Are these Arizona's new uniforms?

  • This future Arizona State Sun Devil is an all-star.

  • A Cal legend passes on.

  • Colorado wants to join the Pac-10 in 2011, not 2012. And it's new travel partner -- rival! -- is Utah. Utah and Colorado vs. the Pac-10.

  • Utah State might be interested in former Oregon QB Jeremiah Masoli.

  • Think Oregon State coach Mike Riley feels good about saying "No" to USC now? But Riley isn't fired up about a North-South Pac-12 split.

  • UCLA coach Rick Neuheisel was on Dan Patrick's radio show.

  • USC and Hawaii are trying to figure out the status of their Sept. 2 game. Video of a "contrite" Reggie Bush. Still waiting for his parents to step up and apologize.

  • Can Utah win in the Pac-10? Absolutely. Former Utah coach Ron McBride on the move.

  • What does expansion mean for Washington?

  • Just FYI: Texas A&M fans aren't happy with the new Big 12.

  • So ... about those academic concerns.

  • A great effort by Jon Wilner to pencil out what the Pac-12's revenue will look like going forward. I am not a "media/marketing" expert, but I like to gamble and I'd bet this proves wrong: "Three media/marketing industry sources said that Utah and Colorado bring very little, if anything in terms of additional TV revenue. Said one: “From a national cable perspective, they have no value.”' If I have learned one thing about the business of business through the years is that "Yes" people get rich and "No" people become consultants.