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3D broadcast? How could that not be cool?

Posted by ESPN.com's Ted Miller

Remember football before HD TV? Neither do I.

How about this though, per a press release:

ESPN will test its 3D production capabilities with a special telecast of No. 4 USC at No. 6 Ohio State on September 12.

The production will be ESPN's first 3D telecast distributed to fans after more than two years of testing, supplying further research for ESPN as it continues to develop best practices for utilizing the technology in live game applications. It will provide ESPN the ability to evaluate workflow operations, 3D camera positioning, transmission changes and gauge fan reaction to a 3D telecast versus a 2D.

The game will also be televised in standard definition and high definition on ESPN and ESPN HD, respectively.

USC's Galen Center will show the 3D production as well as theaters in Columbus, Ohio, Hartford, Conn. and Hurst, Texas (near Dallas).

Tickets will not be sold for this event, however fans will have the opportunity to win tickets to the screenings through 710 ESPN Los Angeles; 103.3 ESPN Dallas and WBNS-FM in Columbus.

ESPN will employ separate production trucks, technical crews and on-air commentators for the 3D and 2D productions. Mark Jones and Bob Davie will announce the 3D game while Brent Musburger, Kirk Herbstreit and reporter Lisa Salters will work the telecast on ESPN and ESPN HD.