Former NFL executive to run title game

Longtime NFL executive Jim Steeg has been hired by the Pac-10 "as a consultant to help plan and execute the inaugural Pac-12 Football Championship game," the conference announced today.

The news release says Steeg "built the Super Bowl into the world’s premier sporting event and managed all special events for the NFL, including championship games, the Pro Bowl and the Draft."

So it would seem commissioner Larry Scott continues to aggressively court top talent -- and make major changes -- as the conference moves into a new era.

The Pac-10, which officially becomes the Pac-12 on July 1, will host its first-ever football championship game at the home stadium of the team with the best overall conference record. The game is tentatively scheduled for Dec. 3, 2011 at 3:30 p.m. ET. Steeg will serve as the Director of the Pac-12 Football Championship Game.

Steeg spent 35 years with the NFL, including 26 in charge of special events, where he grew the Super Bowl from a championship football game to a week-long extravaganza featuring signature events, including The NFL Experience. Steeg served as COO of the San Diego Chargers from 2004-2010. He left the Chargers in March of 2010.

You can read the rest of the news release here.