Subjectivity is Heisman's beauty

When Johnny Manziel or Collin Klein or Manti Te'o accepts the Heisman Memorial Trophy on Saturday night, the Twittersphere will go nuclear with 140-character pot shots at college football's most prestigious award.

The Heisman has become a joke, they'll say. The Heisman is a popularity contest, they'll write. The Heisman is all hype, no substance, they'll pound with their thumbs. It's all numbers, all narrative, all stats, all about the best player on the best team, all about regional bias, etc.

And you know what? They are right.

And wrong.

Because the very nature of the award -- much like the very nature of college football -- is rooted in opinion and subjectivity without rules or parameters to guide the voters.

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