Do soccer fans love club more than spouse?

Last season's fifth-place finish by Newcastle United in the English Premier League was a surprise to many, not least of whom their fans, given the team's penchant for mediocrity.

The Toon Army is renowned for its die-hard support and unmistakable Geordie accents, both of which are on full display in the video below. The study, conducted by some boffins from the University of Bristol (the one in England) and commissioned by Puma, asks the question: Who does a soccer fan love more: his team or his wife?

Watch the video and check the website for the result -- which may appease some wives in, say, Pittsburgh.