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Social media: Yogi Berra to join Twitter?

Yogi Berra is considering joining Twitter. The news -- which came via Twitter -- delighted both sports fans and social media users.

The possibility of the New York Yankees legend opening an account on the microblogging site provided an enjoyable diversion from the other baseball stories of the news cycle being discussed on Web, all of which centered on the baseball writers’ decision to elect no new players to Cooperstown and yet another debate about the Steroid Era.

It’s hard to think of an athlete better suited for the site. Berra’s Yogi-isms already feature the trifecta of wit, brevity and appeal beyond a typical sports audience that all but ensures a bevy of retweets.

Even the classics can be repurposed for the digital age -- as the account for his Yogi Berra Museum and Learning Center demonstrates. The bio for the account, in part, states, “It ain't over 'til it's over... unless it's more than 140 characters.”

While nothing is confirmed, all signs seem to point toward Berra become one of the newest members of the Twitterverse.

Kobe’s first week on Twitter

Kobe Bryant celebrates one week since making his much-anticipated Twitter debut on Jan. 4. Bryant racked up 100,000 followers in a little over an hour after activating his account and was approaching 500,000 after just 24 hours. The list of who the Los Angeles Lakers star follows is a bit shorter.

For all the buzz surrounding his account launch, Bryant’s 744,000-plus followers only rank him 20th among active NBA players on the site. But Bryant still holds down the top spot on Facebook, where the Lakers guard has more than 15 million likes, 2 million more than any other active NBA player.

Sports and social media for good

Mia Hamm, Alexi Lalas and Landon Donovan were among the dozens of U.S. soccer stars past and present in Newtown, Conn., this week to put on an event for 1,000 local children in the community impacted by the Sandy Hook Elementary School shooting.

Houston Dynamo president Chris Canetti, who grew up and attended college in Connecticut, organized the event -- and social media played a role in getting some of the biggest names in U.S. soccer history together.

"It was amazing on Twitter,” Hamm said. “I follow Alexi, and he responded. Then I kind of looked in, and I reached out to Alexi and said, 'If Chris needs any help, I'm more than willing to be a part.’”

Hamm and Canetti connected, and the event continued to grow from there.

Elsewhere in the social mediasphere

The Seattle Seahawks announced a partnership with SportStream that the team hopes will provide fans with a better, customized second-screen experience.

The Dallas Stars’ social media team checked the Dallas Cowboys.

The sister of Green Bay Packers wide receiver Greg Jennings probably isn’t among Aaron Rodgers’ more than 800,000 Twitter followers.

The NBA fined Mark Cuban $50,000 for comments he made on Twitter regarding officiating.

Magic Johnson took to Twitter to express his displeasure with how the Lakers’ season has gone so far.

Adding to a long line of inanimate sports objects on Twitter, the World Series Trophy got its own account.

Fans from around the globe interested in documenting the World Baseball Classic via social media as part of MLB’s Fan Cave have until 11:59 p.m. on Jan. 11 to apply.

One of Johnny Manziel’s Instagram photos created a minicontroversy this week.

In another case of a picture being quickly deleted off Instagram, a photo of the L.A. Kings’ Stanley Cup rings was briefly posted to the photo-sharing site Thursday evening.

Twitter unveiled its #TwitterLeagueTable, ranking the most engaged Premier League teams on social media.

H/T to @peatonrobb for the tip for this week’s column.

Got a story we should feature? Have a site we should check out? Who's on your must-follow list? Tweet me at @BurnsOrtiz. If your idea gets mentioned in this column, so will you. Follow Playbook on Twitter at @ESPNPlaybook.