When EURO 2012 kicked off today in Poland and Ukraine, ESPN’s coverage began with an opening video "The Fire Within" aimed at helping ignite the passion that fans have for this world-class event.
ESPN’s Creative Content Unit and Emerging Technology group worked with Victory Pictures -- the production company behind ESPN’s themed Monday Night Football and FIFA World Cup 2010 opens -- as well as a group of staff and students from Full Sail University in Winter Park., Fla., to produce the opening video.
But getting the project done wasn’t easy.
In early May, a crew of nearly 50 people, including four stuntmen and a group of semi-pro players, was involved in filming the creative elements at a soccer complex in Sanford, Fla. ESPN analyst Taylor Twellman was also brought in to lend his expertise.
“Our team faced many logistical challenges, including finding a soccer venue that would allow us to bring in such a large cast and crew,” said coordinating producer Julie McGlone of the Creative Content Unit.
“We filmed everything in the middle of the night with pyrotechnics and had to cast soccer-savvy stunt actors comfortable with heading flaming soccer balls. Mother Nature then sent us stormy weather, which is ironic because when the storm passed, we then created our own rain.”
To read the rest, check it out here at ESPN Front Row.