With the NBA playoffs beginning this weekend, LeBron James and Kobe Bryant will be wearing new Nikes as part of the 2012 Elite Series, which has three variations -- the LeBron 9 PS, Nike Kobe VII and the Nike Zoom Hyperdunk.
"LeBron wants the best in show for the biggest stage and the brightest lights," Nike designer Jason Petrie said. "LeBron gives us insight on everything involved with the shoe, including how to slide it on."
And all three shoes will be available to the public this weekend.
"We want people to feel they can be just like these athletes," Nike designer Leo Chang said. "These shoes aren't just for the pro athletes. The shoes are made for those who want that pinnacle experience."