Keselowski endures 'pepper spray' in ad

Editor’s note: The actual Brad Keselowski ad is featured above. Outtakes are featured later in this post.

One of NASCAR’s fastest-rising stars, and one of its most social media-friendly, Brad Keselowski is featured in the newest installment of ESPN’s “Nothing Beats First Place” advertising campaign that debuts this week.

Launched in mid-July to promote ESPN’s telecasts of the final 17 NASCAR Sprint Cup Series races of the season, the campaign includes commercials starring four drivers.

Spots with Jimmie Johnson and Carl Edwards already have aired, while a fourth with Denny Hamlin will begin running prior to the Sept. 16 start of the Chase for the NASCAR Sprint Cup.

This year’s campaign continues a theme that started when ESPN rolled out the first spots in 2011, with the drivers in humorous situations that demonstrate that nothing is better than winning (or worse than losing). The theme ties in to NASCAR’s renewed emphasis on winning races in determining the seeding for the Chase, a rule change that took effect last year.

In the new spot, Keselowski fights to stay awake after a gigantic turkey feast, gets (fake) pepper-sprayed while trying to decipher an autostereogram image and answers odd questions at a news conference, all of which he’d rather do than lose on the racetrack.

To read the rest, check it out here on ESPN Front Row.