Illustrating soccer's popularity (graphic)

What will people talk about on Facebook today? As you might have guessed by the headline, it's soccer.

Yes, soccer/football/futbol/fussball enjoys quite the presence on social media -- one that, lately, has increased manyfold for big Champions League games -- such as today's final, Chelsea FC vs. Bayern Munich, which kicks off at 2:45 p.m. ET.

With numbers provided to Playbook by Facebook, here's a quick graphic look at soccer's hold on the social media outlet.

Graphic by Kurt Snibbe, ESPN.com.