The NASCAR Sprint Cup car Regan Smith is driving this weekend at Indianapolis Motor Speedway honors victims of the shootings at an Aurora, Colo., movie theater on July 20.
Smith drives for the Furniture Row Racing Team, whose shop is about seven miles from the theater where a gunman launched an attack that killed 12 people and injured 58 others.
The car lists the names of the 12 killed, plus the inscription, "For Those Lost, Those Injured And Countless Acts of Bravery 7/20/12."
Smith drove the car in qualifying. He starts 14th in the race, set for 1 p.m. ET Sunday on ESPN.
"We're really proud of the race car we're running this weekend with Aurora, Colo.," Smith said in a YouTube video uploaded by Furniture Row Racing, "[with] the ribbon on the hood of the car for all the folks that lost their lives and all the heroes that came out of the tragedy."
The Associated Press contributed to this report.