Social media issues now a problem for 49ers

The San Francisco Bay Area might be the center of the social media universe, but the 49ers might be wishing the likes of Twitter did not exist. At least, not in the wake of their embarrassing 19-3 loss to the rival Seattle Seahawks on Thursday night.

Because not only did San Francisco 49ers CEO Jed York Tweet out a condemnation of the team’s effort in the defeat but also apologize to fans, general manager Trent Baalke apologized for his college-aged daughter Cassie’s Tweet advocating the dismissal of offensive coordinator Greg Roman.

"My daughter and I both regret that her feelings got the best of her after last night's game, and that she chose social media as an avenue to express her feelings," the elder Baalke said in a statement Friday afternoon. "We have apologized to Greg for this unfortunate matter. While disappointed, as a father I will use this as a teachable moment to help my daughter grow."

Cassie Baalke’s Tweet appeared just after the Seahawks put the finishing touches on the victory, which included Richard Sherman intercepting Colin Kaepernick twice and the 49ers garnering a mere 71 yards of offense in the first half.


It read: "Greg Roman can take a hike..the 49ers don’t want you no more." An icon showing a pair of clapping hands followed the words.

The Tweet was later removed.

York, meanwhile, has taken criticism for posting on Twitter before speaking to his coaching staff in general, coach Jim Harbaugh in particular. It lends credence to the notion that Harbaugh will not survive to see the fifth year of his five-year, $25-million contract next season.

Especially if the 49ers, who are now 7-5 and 2 ½ games behind the NFC West-leading Arizona Cardinals, a game back of the Seahawks, and currently sitting as the no. 8 seed in the six-team NFC playoff field with four games to go, fail to make the postseason.

York’s Tweet had been re-tweeted 5,320 times by Saturday morning and favorited 4,157 times.


Beyond that, the Seahawks posted a video of the team on its charter mockingly saying, in a sing-song fashion, "Bye, Felicia." Seattle quarterback Russell Wilson, though, said the stunt had nothing to do with the 49ers on Twitter.