The 2012 Franklin American Mortgage Music City Bowl has been set for Monday, Dec. 31 this coming season and will kick off at noon ET on ESPN.
“We are excited about the game date and time that ESPN has assigned to us. We believe this date will maximize fan travel and deliver high visibility on ESPN for Franklin American Mortgage Company and the city of Nashville,” said Brad Lampley, the bowl's chairman. “Plus, combined with the other New Year’s Eve festivities in downtown Nashville, we have a chance to have a record number of out of town visitors in the city over a three to four day period. It should be one of the biggest New Year’s Eves in Nashville’s history, and the bowl is thrilled to be part of it.”
The bowl game, entering its 15th year, will be played at LP Field, home to the Tennessee Titans.
This will be the fifth time the bowl has been played on New Year’s Eve. That date has produced some of the Bowl’s best results, including:
The Bowl’s highest economic impact number, recorded in 2007 (Kentucky vs. Florida State, $27M).
Average attendance has been 61,027 (11% higher than historical average).
Average television rating on ESPN has been 3.2 (10% higher than historical average).
The longest per visitor average stay (2.20, 2003 Bowl Auburn vs. Wisconsin).
The 2012 game will mark the seventh bowl matchup between the ACC and SEC in Nashville. The bowl’s partnership with the ACC and SEC runs through the 2013 college football season.
Mississippi State defeated Wake Forest 23-17 last season before a crowd of 55,208.