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Kevin Millar may no longer play in Boston, but the legacy of his crowd-energizing video lives on.
August 21, 2003: The Red Sox were mired in a week-long losing slump, so tonight they turned to a West Coast rival for some inspiration. Buoyed by the success of the Angels' "Rally Monkey," the Fenway Park crew assembled their own comeback mascot. It just so happened to be a younger version of Boston's first baseman Kevin Millar.
Before the start of the sixth inning against the Oakland A's, the Fenway faithful turned to the outfield scoreboard, which displayed a video of Millar from his college freshman days. The footage was provided by an old school buddy (now FBI agent) revealing young Kevin performing an (ahem) spirited interpretation of Bruce Springsteen's "Born in the USA." The 34,844 fans in attendance went wild. The home team did too (on offense), pulling out the 14-5 drubbing to snap their bad streak.
Millar would also coin the slogan "Cowboy Up," a rallying cry that was integral to the team's World Series win the next year. Just goes to show a little country and a little rock n' roll are a winning baseball formula.