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New Titans WR coach Frisman Jackson preaching toughness

New receivers coach Frisman Jackson is preaching precision and physicality to his group. AP Photo/Mark Humphrey

NASHVILLE, Tenn. -- Lack of precision was a big issue Mike Mularkey had with the Titans' receivers in 2016.

It cost Mularkey’s good friend, Bob Bratkowski, his job as the receivers coach and made room for Frisman Jackson.

Jackson wants his group to be exacting, but it’s not his front-of-the-line theme.

“Toughness,” he said. “When I first got around all of them at the same time I talked to them about, we’re going to be the toughest group on the field. Whether it’s O-line, D-line, linebackers. We want to be known as the toughest, most physical group on the field. It’s about toughness, toughness, toughness, physicality. Guys have bought in.”

That fits the Titans' philosophy and mindset. After they spent the fifth pick in the draft on Corey Davis and the 72nd pick on Taywan Taylor, they emphasized the willingness and ability of the two rookie receivers to block right along with their ability to go up and get the ball and to run after the catch.

Precise routes and correct splits remain a big theme as well.

Jackson and the Titans are determined to make the receiving corps better at going up and getting passes, an element of Davis’ game that made him very appealing to the franchise.

“It’s our ball or it’s nobody’s ball,” Jackson said.