Liga MX side Chivas may not have a sponsor on the front of their shirt like others in the sponsorship-cluttered world of Mexican soccer, but they sure are making up for it elsewhere.
After another devastating home loss on Sunday -- the Guadalajara club hasn't won at home in Liga MX since last October -- coach Jose Cardozo gave the usual post-match press conference to make the usual excuses about what went wrong, but his words seemed to be overshadowed by something else.
Cereal, organic cereal, chocolate milk and a soft drink were placed either side of the microphone, which also had a beer logo on it. There were a total of 11 companies in shot as Cardozo spoke.
Step in social media networks.
"Coach, can you let us know the price of the coffee-flavored drink?" read one, while a host of others edited the photo to place Cardozo in some kind of corner shop.
Solo tengo 5 pesitos don Pepe Cardozo. pic.twitter.com/2JR8DFDZsu— Núñez🌵 (@alan10nu) August 13, 2018
"The next Cardozo press conference ..." read another.
The fact Chivas have admitted they are in a period of "financial consolidation" and sit in 17th place in Liga MX surely didn't help curb the social network wrath.