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Vietnam tops Heineken's grand prix wishlist

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Formula One sponsor Heineken would like to see the sport race in Vietnam in the near future.

Heineken secured a new partnership with Formula One earlier this year and will be a major sponsor presence at selected races until 2020. Speaking at the launch of the deal in June, Heineken's senior global brand director Gianluca di Tondo said his company was attracted to the sport by the possibility to "engage with existing and potential consumers in important growth markets".

Asked where he would like to see F1 visit next in a recent interview, di Tondo told the official F1 website: "That is very simple - it is again in Asia: Vietnam. We are very present in Vietnam through a local partner and they were our guests in Monza and they were over the moon. So why not have a race in Ho Chi Minh City?"

Di Tondo said the Asia Pacific region holds the most interest for Heineken.

"Heineken is super-strong in Europe -- we were 'born' in Europe and are a European brand -- but the playground for the future is Asia Pacific," he added. "Asia Pacific is a strategic area for us and having seven races around this area is fantastic - and the passion for Formula One in Asia is tangible.

"If there is program to double up in the US that, of course, is very interesting for us as the US is our biggest market. If you take it as a single market, it is still our biggest one. In the US it is easier to activate things that become popular - and we are open for discussions to make Formula One even more popular together."