In an effort to boost sagging ticket sales and draw more fans to Fenway Park, the Boston Red Sox are offering reduced prices on some concessions for the month of April.
The team's 793-game home sellout streak will likely come to an end early in the season, perhaps on April 10, the second home game on the schedule.
"We recognize that the sellout streak is likely going to be coming to an end in early April, and we're looking for ways to thank our fans for their incredible support and commitment," Red Sox chief operating officer Sam Kennedy told the Boston Globe.
Among the cuts in concessions: A 12-ounce cup of beer drops from $7.50-$8.50 to $5; Fenway franks are buy one, get one free; hot chocolate is nearly half price ($2, compared with $4.25 last season) and kids will eat for free (hot dog, snack and juice carton) as long as they pick up their meal before the third inning.
Tickets for 16 of the 17 games at Fenway in April are still available online (the home opener April 8 is sold out online). Eleven of those games will start before 7 p.m. in another nod to the fans. Night games in April are usually chilly.
"We're looking for ways to fill the ballpark, and hopefully this will help," Kennedy told the Globe. "But more importantly, that it be received as a thank you given everything we've been through the last nine, 10 years together. We thought it was an appropriate gesture."