LOS ANGELES -- When he was a boxing manager in the 1990s, Tom Loeffler worked with former featherweight world titlist Kevin Kelley and later with Shane Mosley during his days as lightweight world champion before moving into the promotional end of the business to work with heavyweight champion brothers Wladimir and Vitali Klitschko.
These days Loeffler is best known as the promoter of unified middleweight world champion Gennady Golovkin, whom he was instrumental in building into a star in the United States, and as the American promoter of former pound-for-pound king and four-division world champion Roman "Chocolatito" Gonzalez.
Loeffler, who has close ties to HBO, also promoted the first "Superfly" card in September as well as Saturday night's "Superfly 2" card at The Forum in Inglewood, California, where junior bantamweight world champion Srisaket Sor Rungvisai narrowly outpointed mandatory challenger Juan Francisco Estrada in a hellacious brawl.
While Loeffler serves as the managing director for the Klitschko's K2 Promotions and Golovkin's GGG Promotions, he has no ownership stake in either company. But he has now launched his own 360 Promotions and outlined plans for a regular series at a media breakfast on Friday. The series, dubbed "Hollywood Fight Nights," will take place on Tuesday nights every other month at the Avalon Hollywood, a theater in Hollywood, California, where Loeffler said he'll set it up for about 800 fans.
"It'll be a series like every other month, every two months we'll do it," Loeffler said. "Combined with our HBO dates, that will give us enough dates and slots to be able to sign young talent and bring them up to a point where they could get on premium cable television."
The inaugural card will take place March 27 and will include the professional debut of highly touted amateur Brian Ceballo, a 23-year-old welterweight from Brooklyn, New York, who recently signed with Loeffler and Split-T Management.
Ceballo, who attended the breakfast to meet the media, was 206-13 during a standout amateur career that included five New York Golden Gloves championships and gold medals at the U.S. nationals in 2015 and 2017 and 2016 National Golden Gloves.
Ceballo is the third fighter to sign with 360 Promotions. The others are a pair of fighters trained by Golovkin trainer Abel Sanchez: lightweight Ryan "Blue Chip" Martin (20-0, 11 KOs), who has gotten exposure on GGG undercards, and Los Angeles-based Ukrainian welterweight Serhii Bohachuk (6-0, 6 KOs).
Loeffler said that the Klitschko brothers and Golovkin were not interested in their companies signing many fighters because they wanted to focus on their own careers, though K2 Promotions represents unified cruiserweight titlist Oleksandr Usyk and undisputed women's welterweight champion Cecilia Braekhus. But by founding 360 Promotions Loeffler said it "will enable me to sign other fighters now and develop their careers."
Loeffler said the cards at the Avalon will be broadcast.
"We're working on the platform right now," he said. "It looks like it will be on a streaming platform, but we have had interest [from] broadcast platforms. So we'll see, naturally, whatever the best platform will be. The first fight card will be streamed."
Loeffler said he would not limit himself to putting on cards only in Los Angeles, where he lives. He said he could see going to Martin's hometown of Chattanooga, Tennessee, for example.
"I'm a big believer in building up a fighter in their home base," Loeffler said.