The Chicago Cubs sent out invoices on Tuesday informing season ticket holders that they are lowering some ticket prices after losing 101 games in 2012.
"The overall message is we have lowered our ticket prices by two percent and that includes 30 percent of the seating area of the ballpark," vice president of ticket sales and service Colin Faulkner said.
The Cubs have lowered prices in the upper-deck box seats, the terrace-reserved outfield seats and the bleachers. The rest of Wrigley Field seating will remain at 2012 prices. The Cubs will also again use a five-tiered pricing plan.
For marquee dates such as the St. Louis Cardinals and Chicago White Sox series, the bleacher prices will drop. Bleacher seats are decreasing by 10 percent per ticket in 2013. It is the second season in a row bleacher prices have had a double-digit drop.
The team has lost 400,000 at the gate since its peak attendance of 3.3 million in 2008. The Cubs drew 3 million or more in attendance every season from 2004 through 2011.
"We have asked our fans to be patient and they have been," Faulkner said. "The decreases reflect our faith in them as the best fans in baseball and our commitment to winning."
The Cubs also will have seven fewer higher-priced marquee and platinum bleacher games in 2013 -- down from 22 to 15. The team has dropped the number of marquee and platinum games in the main bowl of the ballpark from 29 to 26. The price of a season ticket is on average $1-2 less per game than individual game tickets.
Cubs attendance for 2012 was 2.88 million, ranking fifth in the National League and ninth in MLB.