Michael Jordan 50 Greatest Moments

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43. Jumpman Brand Is Born

Photograph By AP Photo/Rick Bowmer

The Air Jordan line became a subsidiary of Nike in 1997 and signed up-and-coming NBA players such as Ray Allen, Vin Baker, Michael Finley and Eddie Jones to wear its shoes. According to Forbes, the Jordan Brand has annual revenues of more than $1 billion, and its market share of the U.S. basketball shoe market is 71 percent. The rest of Nike holds 22 percent, while adidas and Reebok account for just 3 percent and 2 percent, respectively.