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by Ivan Maisel

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Ann Arbor, Mich. | Nov. 23, 1991

Only four other ends had won the Heisman Trophy, but that's not what made Michigan receiver Desmond Howard's 93-yard punt return for a touchdown against Ohio State in 1991 so special. When Howard reached the end zone, he struck a Heisman pose. Innocent prank? Yes, but it also signaled a new era in the marketing of the sport's top individual award. Like politics, the Heisman became all about TV exposure.

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