College Football Playoff executive director Bill Hancock has been given a three-year contract extension by the CFP's board of managers, taking him through June 2020.
The CFP's board of managers, which announced the move Wednesday, comprises 11 university presidents and chancellors and has authority over all aspects of the playoff.
Before his role with the playoff, which began when it replaced the BCS in 2012, Hancock spent 16 years with the NCAA Division I Men's Basketball Championship, including 13 years as its director. In 2005, he was appointed administrator of the BCS. He became executive director in 2009 and was named to the same role for the playoff when it was created in 2012.
"Under Bill's leadership, the playoff for three years in a row has been a huge success, making it an event that is loved by fans, students and alumni throughout the country," said Southern California president C. L. Max Nikias, the chairman of the CFP's board of managers. "We're delighted to extend the contract of a man who is so dedicated to helping students be successful in college and in life."
Hancock, along with current committee chairman Kirby Hocutt and former committee chairman Jeff Long, has been among the most visible figures associated with the playoff, as he and the committee chairs are typically the ones who officially represent the event.
Hancock, 66, told ESPN it's "a privilege and an honor" to work with college football and that he doesn't expect any major changes to the playoff over the course of his tenure.
"Don't fix it if it ain't broke," he said.
Hancock said he had high expectations for the CFP, but in some areas they have been exceeded -- including the "enormous popularity" the playoff has had with the fans of the participating teams.
He said he does, however, want to see the sport and the event continue to grow and improve.
"We want to continue to have an event that's going to create memories for players and fans that will last forever," he said. "Everybody who was in that stadium Monday night will remember being there for the rest of their lives and that is really cool. We want to continue with that. We want to manage the process of new committee members coming on, and it will be intriguing to watch the turnover in the committee. We saw that in basketball, and even though new people came on, the committee remained strong and continued to adhere to the goals and certainly the protocol. That will happen in this also.
"I want to see the host city be as successful as Tampa was," he continued. "I want the playoff to lead to more people becoming college football fans. I know that's going to happen."