An undefeated football season was worth more than $200 million to the University of Central Florida in equivalent advertising exposure. So says a report commissioned by the university, which the school released Friday.
The school worked in conjunction with media evaluation firm Joyce Julius & Associates to come up with the value of running the table.
The report took into account national television game broadcasts, television news coverage, print media, news on websites and social media.
Most of the exposure that UCF garnered (an estimated $171 million) came in the latter part of the season, particularly the last four games. Those games were played against rival USF, Temple, the AAC championship game against Memphis and the Chick fil-A Peach Bowl victory against Auburn.
Additional exposure was earned by the school, which was not part of the College Football Playoff, by declaring themselves "National Champions."
The report, which adds up media exposure and applies standard ad rates within that medium, was run through the end of January.