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Cal, Under Armour kick off partnership with new logo designs

California Golden Bears, California Golden Bears

The University of California and Under Armour launched their campus-wide partnership on Thursday, kicking things off with a set of rebranded logos. 

The signature "Cal" script will remain as the primary logo, and a new "California" wordmark has been added to mirror the main Cal mark. A combination of the profile Golden Bear and the Block C will serve as the new secondary logo (replacing the growling Bear) and the Sather Stripe, two solid lines on the outside and four broken up lines on the inside, will appear on all of Cal's uniforms. 

Cal agreed to the 10-year deal with Under Armour last spring. 

-- Sarah Scrivens

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