Cuban, whose Mavs' 2011 Finals victory is the lone time the Heat have been beaten in a playoff series since LeBron James' migration to Miami, believes the league benefits from the polarizing nature of the two-time defending champions.
"With the two titles, they're still like the bad guys," Cuban told reporters Friday. "There's a confidence bordering on arrogance that is good for them as a team and good for us as a league because it also makes them the team that everybody wants to knock off.
"They're kind of in some respects the Oakland Raiders -- and I know that's going to get picked up everywhere. They're kind of like the Oakland Raiders when they were winning. I don't want to compare Micky [Arison] to Al Davis -- that's not fair -- but you either love them or hate them.
"That's always good for the NBA when you have a team that everybody looks forward to beating. Like when we beat them, I would go to places I've never been and people would give me a standing ovation. That's good for the NBA."
He's still bitter about the Heat beating the Mavs in the 2006 Finals, a series that will forever be remembered in Dallas for two things: the Mavs blowing a 2-0 series lead and controversial officiating.