Mark Cuban's mission to create a playoff alternative to the Bowl Championship Series has a name: Radical Football.
Cuban created that company in late December, registering it in Texas on Dec. 28. That was two weeks after the billionaire Dallas Mavericks owner said that he was "actively interested but in the exploratory stage" of creating and funding a playoff system to crown a champion for major college football.
The formation of the company was first reported by The San Diego Union-Tribune. Radical Football has at least one employee: Brett Morris, 40, who has experience as president of a national marketing agency focused on sporting goods and as Notre Dame's promotions coordinator.
"[Cuban is] real engaged in this," Morris told the Union-Tribune while in San Diego representing Radical Football as a judge in a contest for college students who pitched plans to change the football postseason.
Cuban's basic idea is to keep the bowl system but make it more profitable for programs to qualify for his playoffs than to participate in a bowl.
"Put $500 million in the bank and go to all the schools and pay them money as an option," Cuban told ESPNDallas.com in December. "Say, 'Look, I'm going to give you X amount every five years. In exchange, you say if you're picked for the playoff system, you'll go.'"
Tim MacMahon is a reporter for ESPNDallas.com.