Sept. 30, 2016
Nearly 1 in 4 students report being bullied during the school year. Many hear negative remarks in the classroom, in the gym, or before and after school. This can take a serious toll on a student's mental health.
That's why X Games is teaming up with some of the leading organizations focused on bullying prevention including No Bully, DoSomething.org, GLSEN and Crisis Text Line, to help put an end to bullying through a new campaign dubbed "Shred Hate."
This year-long campaign will officially kickoff in January with X Games Aspen and will continue through X Games Minneapolis in July and into the school year. Elements will include a national social media campaign calling on young-people to take a stand against bullying, an intensive in-school curriculum for schools near X Games locations, as well as on-site bullying prevention information and activities.
During National Bullying Prevention month in October, we will be airing a PSA previewing the Shred Hate campaign, which will feature X Games snowboarder and host Jack Mitrani.
"Sports can be both a cause and a refuge from bullying," said Kevin Martinez, ESPN vice president of Corporate Citizenship. "Taunting and name calling on the field and in the locker room has long been a source of bullying. Through 'Shred Hate,' we're hoping to change that narrative by making a positive impact on everyone affected, including the bully, the bullied and the witnesses to bullying."
ESPN works closely with its parent company The Walt Disney Company and subsidiaries, including Disney | ABC Television group, to provide information and resources about "choosing kindness" to our respective audiences. Together, we hope to reach students no matter what stage they be in - to prevent bullying from happening, to help those already affected and reach those who are in a state of crisis.
Check out XGames.com/ShredHate or follow #ShredHate for more information.