Corporate Community Impact Award
The Corporate Community Impact Award recognizes a corporation that uses the power of sports to help advance a social issue, cause or community organization. This may include: • A cause marketing campaign to raise funds or awareness for a charitable organization • Sponsorship of a league/team's community program • A community relations/corporate citizenship program that uses sports to advance a nonprofit's mission
The company is creating both social and business value through sports.
2018 Corporate Community Impact Award Winner
Homelessness has risen to crisis levels around the country. The number of homeless students attending schools in the Los Angeles Unified School District grew by 50% last year to 17,258 students, and in New York City, 24,000 children living in the area are residents of the city's shelter system. UNIQLO and Street Soccer USA have teamed up to reduce the stigma of homelessness. Street Soccer's programs allow youth who are economically and logistically excluded from team sports to have access to the benefits of rigorous exercise, camaraderie, the pursuit of common goals and the self-confidence it fosters. UNIQLO outfits all of the players in Street Soccer USA's Soccer-for-Social-Change Leagues so that participants can look good and feel comfortable as they train and play. Additionally, each quarter, UNIQLO brings youth to their stores in six cities for an employee training day, where participants get an introduction to a workplace environment and undergo mock interviews. Those who are of age and qualify can apply for a job on the spot. Together, UNIQLO and Street Soccer USA are using the power of teamwork and clothing to address youth homelessness.
Hospital for Special Surgery
2017: DICK'S Sporting Goods
DICK'S Sporting Goods Billions of dollars have been cut from youth sports programs nationwide in recent years and 60 percent of children must now pay a fee to play. DICK'S Sporting Goods and The DICK'S Sporting Goods Foundation launched Sports Matter to help save youth sports. DICK'S has integrated Sports Matter across its major company initiatives highlighting the benefits of youth sports though documentaries and shorts films, spreading awareness and funding by selling "Green Laces" in stores and supporting over 200 Team USA Olympic and Paralympic hopefuls through flexible employment and sponsorship agreements. To date DICK's and its Foundation have pledged over $50 million to support youth athletics across the country, and in 2016 alone supported thousands of teams, helping these young athletes play sports.
2016: Bank of America
Last summer, Bank of America and Special Olympics staged the first-ever Unified Relay Across America (URAA) - organizing more than 10,000 torchbearer participants and volunteers to walk, run and wheel the Special Olympics torch from Greece through all 50 states to start the Special Olympics World Games in Los Angeles. As a result of the Relay and Games, many more U.S. households identified as knowing a non-immediate family member, co-worker, neighbor or friend with intellectual disabilities (ID) from 24% pre-World Games to 31% post-World Games. Perceptions of the capabilities of people with ID saw similarly positive increases after the URAA and World Games. The Relay also served as the largest fundraising event in Special Olympics history, raising $4.3 million from more than 18,000 individual donors. More than 5,700 Bank of America employees volunteered in support of the Relay and World Games, serving as additional champions for a message of inclusion in local communities.
DICK'S Sporting Goods