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EUROPE'S MOST VALUABLE KITS, 2015-16

We've already researched and ranked all 20 Premier League teams and their kit maker/sponsorship deals. How do the top 10 clubs in the rest of Europe rate? And how do they measure up when compared to their English rivals?

Real Madrid

MVK RANK 1
Trivia
  • According to Adidas, the grey away kit aims to "honor the color of the trophies that Real Madrid have won throughout their history, as well as those that are still to come."
  • HOME
    AWAY
    Manufacturer
  • Adidas, eight years
  • $373.6 million/$46.7m€341.6m/€42.7m
  • +
    Sponsor
  • Emirates, five years
  • $164m/$32.8m €150m/€30m
  • Total Per Year
  • $79.5m €72.7m
  • MVK RANK
    1
  • MANUFACTURER Adidas, eight years ($373.6 million/$46.7m) €341.6m/€42.7m
  • SPONSOR Emirates, five years ($164m/$32.8m) €150m/€30m
  • TOTAL PER YEAR $79.5m (€72.7m)
  • Barcelona

    MVK RANK 2
    Trivia
  • The hoops (used for the first time in the club's history) represent the horizontal stripes of the Catalan flag. Also, Barca are reportedly set to secure a new deal with Qatar Airways beginning in 2016-17, doubling their shirt sponsorship deal to around €65m per season.
  • HOME
    AWAY
    Manufacturer
  • Nike, 10 years
  • $361m/$36.1m per year€330m/€33m
  • +
    Sponsor
  • Qatar Foundation, five years
  • $164m/$32.8m per year €150m/€30m
  • Total Per Year
  • $68.9m€63m
  • MVK RANK
    2
  • MANUFACTURER Nike, 10 years ($361m/$36.1m per year) €330m/€33m
  • SPONSOR Qatar Foundation, five years ($164m/$32.8m per year) €150m/€30m
  • TOTAL PER YEAR $68.9m (€63m)

  • Bayern Munich

    MVK RANK 3
    Trivia
  • The diamond pattern at the bottom of the home and away shirts is inspired by the Bavarian flag. Bayern's new 10-year Adidas deal (worth €900m) begins in 2020-21.
  • HOME
    AWAY
    Manufacturer
  • Adidas, nine years
  • $246m/$27.3m€225m/€25m
  • +
    Sponsor
  • Deutsche Telekom, four-year extension
  • $131m/$32.8m €130m/€30m
  • Total Per Year
  • $60.1m €55m
  • MVK RANK
    3
  • MANUFACTURER Adidas, nine years ($246m/$27.3m) €225m/€25m
  • SPONSOR Deutsche Telekom, four-year extension ($131m/$32.8m) €130m/€30m
  • TOTAL PER YEAR $60.1m (€55m)
  • Paris Saint-Germain

    MVK RANK 4
    Trivia
  • Ici c'est Paris (This is Paris) is printed inside the collar, paying homage to not only PSG's home but also the common chant within the Parc des Princes.
  • HOME
    AWAY
    Manufacturer
  • Nike, eight years
  • $218.4m/$27.3m€200m/€25m
  • +
    Sponsor
  • Fly Emirates, five years
  • $136.5m/$27.3m €125m/€25m
  • Total Per Year
  • $54.6m€50m
  • MVK RANK
    4
  • MANUFACTURER Nike, eight years ($218.4m/$27.3m) 200m/€25m
  • SPONSOR Fly Emirates, five years ($136.5m/$27.3m) €125m/€25m
  • TOTAL PER YEAR $54.6m (€50m)
  • AC Milan

    MVK RANK 5
    Trivia
  • For the second straight season, Milan's home kit will feature a crest designed around the Cross of St. George. Milan's official badge is embossed within the cross.
  • HOME
    AWAY
    Manufacturer
  • Adidas, 10 years
  • $272m/$27.2m€249m/€24.9m
  • +
    Sponsor
  • Fly Emirates, five years
  • $93m/$18.6m €85m/€17m
  • Total Per Year
  • $45.8m €41.9m
  • MVK RANK
    5
  • MANUFACTURER Adidas, 10 years ($272m/$27.2m) €249m/€24.9m
  • SPONSOR Fly Emirates, five years ($93m/$18.6m) €85m/€17m
  • TOTAL PER YEAR $45.8m (€41.9m)
  • Juventus

    MVK RANK 6
    Trivia
  • The black hem at the bottom of the jersey displays a tonal graphic print featuring the letter J, the club symbol and some details evoking the unique exterior design of the Juventus Stadium.
  • HOME
    AWAY
    Manufacturer
  • Adidas, six years
  • $153m/$25.5m€139.5m/€23.3m
  • +
    Sponsor
  • Jeep, six years
  • $112m/$18.7m €102m/€17m
  • Total Per Year
  • $44.2m €40.3m
  • MVK RANK
    6
  • MANUFACTURER Adidas, six years ($153m/$25.5m) €139.5m/€23.3m
  • SPONSOR Jeep, six years ($112m/$18.7m) €102m/€17m
  • TOTAL PER YEAR $44.2m (€40.3m)
  • Inter Milan

    MVK RANK 7
    Trivia
  • The home kit brings back the club's "famed traditional look" according to Nike, while also celebrating the 25th anniversary of Inter winning the UEFA Cup.
  • HOME
    AWAY
    Manufacturer
  • Nike, 10 years
  • $219m/$21.9m€200m/€20m
  • +
    Sponsor
  • Pirelli, one year
  • $15.3m €14m
  • Total Per Year
  • $37.2m €34m
  • MVK RANK
    7
  • MANUFACTURER Nike, 10 years ($219m/$21.9m) €200m/€20m
  • SPONSOR Pirelli, one year ($15.3m) €14m
  • TOTAL PER YEAR $37.2m (€34m)
  • Wolfsburg

    MVK RANK 8
    Trivia
  • The 2015-16 home kit features a chevron on the chest, the first time such a shape has been featured on the club's shirt.
  • HOME
    AWAY
    Manufacturer
  • Kappa, length/terms undisclosed
  • +
    Sponsor
  • Volkswagen, length undisclosed
  • reportedly $21.9m/yr€20m
  • Total Per Year
  • Reportedly $21.9m €20m
  • MVK RANK
    8
  • MANUFACTURER Kappa, length/terms undisclosed
  • SPONSOR Volkswagen, length undisclosed (reportedly $21.9m/yr) €20m
  • TOTAL PER YEAR Reportedly $21.9m (€20m)
  • Zenit St. Petersburg

    MVK RANK 9
    Trivia
  • Nike added a gold star above the Zenit club badge to commemorate their fifth Russian Premier League title; they're the first club from outside Moscow to do it. Also, the "wave" design represents the Neva River, which flows close to Zenit's stadium.
  • HOME
    AWAY
    Manufacturer
  • Nike, length/terms undisclosed
  • +
    Sponsor
  • Gazprom Neft, ongoing
  • $19-20m/year€17.4-18.4m
  • Total Per Year
  • $19-20m €17.4-18.4m
  • MVK RANK
    9
  • MANUFACTURER Nike, length/terms undisclosed
  • SPONSOR Gazprom Neft, ongoing ($19-20m/year) €17.4-18.4m
  • TOTAL PER YEAR $19-20m (€17.4-18.4m)
  • Borussia Dortmund

    MVK RANK 10
    Trivia
  • Evonik have over €300m invested in the club and nine percent ownership.
  • HOME
    AWAY
    Manufacturer
  • Puma, eight years
  • $52-$61.6m/$6.5-$7.7m€48-56m/€6-7m
  • +
    Sponsor
  • Evonik, length/terms undisclosed
  • Total Per Year
  • $6.5-$7.7m €6-7m
  • MVK RANK
    10
  • MANUFACTURER Puma, eight years ($52-$61.6m/$6.5-$7.7m) €48-56m/€6-7m
  • SPONSOR Evonik, length/terms undisclosed
  • TOTAL PER YEAR $6.5-$7.7m (€6-7m)
  • OVERALL RANKING

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