Digital

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ESPN Self-Service

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The InContent is a standard rectangular ad unit that appears further down the page alongside content. This unit typically appears in the rightmost column of page content for larger screen profiles. However, due to limitations in layout, the InContent is not served to the Medium profile and only appears on the Small profile depending on the layout of the page.

Ad Serving
In-house or approved third-party vendor.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
This unit is not served to the Medium screen profile and only appears for Small depending on the page layout.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
Demo
View Ad Example Page
(adjust your browser's width to see different screen profiles)
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

InContent XL

Pixel Dimensions
  • 300x250
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 10MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The InContent XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All InContent creatives by screen profile must be submitted. Profiles cannot be sold individually.

InContent L

Pixel Dimensions
  • 300x250
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 10MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The InContent L will be visible to users with a screen resolution between 1024px and 1279px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All InContent creatives by screen profile must be submitted. Profiles cannot be sold individually.

InContent S

Pixel Dimensions
  • 300x250 (standard)
  • 600x500 (hi-res)
File Weight
  • 200KB (total)
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Tap to video in the device's native player. In-unit video is not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • High-resolution creative is required for compatible devices.
  • The InContent S will be visible to users with a screen resolution less than or equal to 767px wide. However, this unit will only be served depending on the page layout and not all pages on Small profile will include the InContent.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All InContent creatives by screen profile must be submitted. Profiles cannot be sold individually.