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UAP Premium Ad Units >Overlay
The Overlay is a Premium ad unit that appears for a short time when a user first visits the site over top of page content with a light box effect.
- Ad Serving
- In-house by ESPN only.
- Restrictions
- Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
- The Overlay is available on the Frontpage and Sport Index pages only.
- Additional Information
- This execution utilizes ESPN's Universal Ad Package (UAP).
- Demo
- View Ad Example Page
(Adjust your browser's width to see different screen profiles. Note: capping is disabled for demonstration purposes.) - Please allow five business days for testing and approval.
- For more information, please see our Technical Guidelines.
Specifications
Overlay XL
- Pixel Dimensions
-
- 924x545
- File Weight
-
- 200KB or less
- Accepted File Types
-
- .jpg, non-animated .gif, .png
- HTML5 creative are not accepted.
- Animation
-
- The Overlay must collapse after 8 seconds of the auto-expand.
- Auto-expand must be capped at one time per user per day.
- Video
-
- Not accepted.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Overlay XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
- A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.
Overlay L
- Pixel Dimensions
-
- 924x545
- File Weight
-
- 200KB or less
- Accepted File Types
-
- .jpg, non-animated .gif, .png
- HTML5 creative are not accepted.
- Animation
-
- The Overlay must collapse after 8 seconds of the auto-expand.
- Auto-expand must be capped at one time per user per day.
- Video
-
- Not accepted.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Overlay L will be visible to users with a screen resolution betweeen 1024px and 1279px wide.
- A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.
Overlay M
- Pixel Dimensions
-
- 728x425
- File Weight
-
- 100KB or less
- Accepted File Types
-
- .jpg, non-animated .gif, .png
- HTML5 creative are not accepted.
- Animation
-
- The Overlay must collapse after 8 seconds of the auto-expand.
- Auto-expand must be capped at one time per user per day.
- Video
-
- Not accepted.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Overlay M will be visible to users with a screen resolution betweeen 768px and 1023px wide.
- A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.
Overlay S
- Pixel Dimensions
-
- 320x356 (standard)
- 640x712 (hi-res)
- File Weight
-
- 100KB or less (standard)
- 200KB or less (hi-res)
- Accepted File Types
-
- .jpg, non-animated .gif, .png
- HTML5 creative are not accepted.
- Animation
-
- The Overlay must collapse after 8 seconds of the auto-expand.
- Auto-expand must be capped at one time per user per day.
- Video
-
- Not accepted.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Overlay S will be visible to users with a screen resolution less than or equal to 767px wide.
- High-resolution creative is required for compatible devices. Both creative sizes outlined above are required.
- A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.
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