Digital

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ESPN Self-Service

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The Overlay is a Premium ad unit that appears for a short time when a user first visits the site over top of page content with a light box effect.

Ad Serving
In-house by ESPN only.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
The Overlay is available on the Frontpage and Sport Index pages only.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
Demo
View Ad Example Page
(Adjust your browser's width to see different screen profiles. Note: capping is disabled for demonstration purposes.)
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Overlay XL

Pixel Dimensions
  • 924x545
File Weight
  • 200KB or less
Accepted File Types
  • .jpg, non-animated .gif, .png
  • HTML5 creative are not accepted.
Animation
  • The Overlay must collapse after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
Video
  • Not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Overlay XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.

Overlay L

Pixel Dimensions
  • 924x545
File Weight
  • 200KB or less
Accepted File Types
  • .jpg, non-animated .gif, .png
  • HTML5 creative are not accepted.
Animation
  • The Overlay must collapse after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
Video
  • Not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Overlay L will be visible to users with a screen resolution betweeen 1024px and 1279px wide.
  • A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.

Overlay M

Pixel Dimensions
  • 728x425
File Weight
  • 100KB or less
Accepted File Types
  • .jpg, non-animated .gif, .png
  • HTML5 creative are not accepted.
Animation
  • The Overlay must collapse after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
Video
  • Not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Overlay M will be visible to users with a screen resolution betweeen 768px and 1023px wide.
  • A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.

Overlay S

Pixel Dimensions
  • 320x356 (standard)
  • 640x712 (hi-res)
File Weight
  • 100KB or less (standard)
  • 200KB or less (hi-res)
Accepted File Types
  • .jpg, non-animated .gif, .png
  • HTML5 creative are not accepted.
Animation
  • The Overlay must collapse after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
Video
  • Not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Overlay S will be visible to users with a screen resolution less than or equal to 767px wide.
  • High-resolution creative is required for compatible devices. Both creative sizes outlined above are required.
  • A close button for the creative will be added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery that could be obscured by the close button.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Overlay creatives by screen profile must be submitted. Profiles cannot be sold individually.