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UAP Premium Ad Units >Wallpaper

The Wallpaper is a Premium ad unit that is a part of the Video Showcase execution or can be combined with other units. This adds a graphic "skin" to the web site around the content for XL and L screen profiles (M and S are not available for this ad type).

Ad Serving
In-house by ESPN only.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
Wallpapers must be sold with other ad units, they are not available as a standalone format.
Wallpapers are available for the Frontpage, Sport Index pages, and Scoreboard pages only.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
The Wallpaper is not visible on Medium and Small screen profiles.
Demo
View Ad Example Page (with Standard Banners)
View Ad Example Page (with Premium Pushdowns)
(Adjust your browser's width to see different screen profiles. Note: Pushdown capping is disabled for demonstration purposes.)
Templates (.psd)
ESPN.com Wallpaper XL
ESPN.com Wallpaper L
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Wallpaper XL

Pixel Dimensions
  • 1680x690
File Weight
  • 150 KB or less
Accepted File Types
  • .jpg, .png, or non-animated .gif
Animation
  • Not accepted.
Video
  • Not accepted.
Design
  • A gradient fade will be applied to the Wallpaper XL automatically beginning 600px from the top of the creative
  • Wallpaper creative cannot have any repeating logos or patterns and is subject to final editorial approval by ESPN.
  • The Wallpaper is designed to be complimentary to other ad units. Due to a high probability that the full width of the Wallpaper will not be viewed on most devices, it is highly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.
  • Do not block out the center Wallpaper space that will appear behind content as the page width may vary or not align correctly for all users.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol).
  • Wallpapers cannot click-through.
  • The Wallpaper XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • Please note that due to potential variations in screen resolution from user to user, the entire Wallpaper may not be fully visible to all traffic on the XL profile.
  • Wallpapers may only be sold alongside other ad units and are not available as a standalone unit.
  • Wallpapers are available for the Frontpage, sport index pages, and scoreboard pages only.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All Wallpaper creatives outlined on this page by screen profile must be submitted. Profiles cannot be sold individually.
Downloadable Templates

Wallpaper L

Pixel Dimensions
  • 1280x455
File Weight
  • 100 KB or less
Accepted File Types
  • .jpg, .png, or non-animated .gif
Animation
  • Not accepted.
Video
  • Not accepted.
Design
  • A gradient fade will be applied to the Wallpaper L automatically beginning 305px from the top of the creative.
  • Wallpaper creative cannot have any repeating logos or patterns and is subject to final editorial approval by ESPN.
  • The Wallpaper is designed to be complimentary to other ad units. Due to a high probability that the full width of the Wallpaper will not be viewed on most devices, it is strongly recommended to only have non-essential brand elements within the Wallpaper area wrapping the sides of the site content, as logos and text may not be viewable.
  • Do not block out the center Wallpaper space that will appear behind content as the page width may vary or not align correctly for all users.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol).
  • Wallpapers cannot click-through.
  • The Wallpaper L will be visible to users with a screen resolution between 1024px and 1279px wide.
  • Please note that due to potential variations in screen resolution from user to user, the entire Wallpaper may not be fully visible to all traffic on the L profile.
  • Wallpapers may only be sold alongside other ad units and are not available as a standalone unit.
  • Wallpapers are available for the Frontpage, sport index pages, and scoreboard pages only.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All Wallpaper creatives outlined on this page by screen profile must be submitted. Profiles cannot be sold individually.
Downloadable Template