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ESPN Self-Service
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The Banner is a standard ad unit that appears prominently just above the X Games site navigation.
- Ad Serving
- In-house or approved third-party vendor.
- Restrictions
- Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
- Additional Information
- This execution utilizes ESPN's Universal Ad Package (UAP).
- Demo
- View Ad Example Page
(adjust your browser's width to see different screen profiles) - Please allow five business days for testing and approval.
- For more information, please see our Technical Guidelines.
Specifications
Banner XL
- Pixel Dimensions
-
- 1280x100
- File Weight
-
- 200KB or less
- See video file weight restrictions below.
- Accepted File Types
-
- .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
- HTML5 Requirements
-
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- A single click-through URL/redirect.
- No in-unit video.
- No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- Animation
-
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
- Video
-
- Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
- Auto-play video cannot be served via YouTube player.
- User-initiated video must not exceed 10MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Banner XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.
Banner L
- Pixel Dimensions
-
- 970x66
- File Weight
-
- 150KB or less
- See video file weight restrictions below.
- Accepted File Types
-
- .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
- HTML5 Requirements
-
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- A single click-through URL/redirect.
- No in-unit video.
- No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- Animation
-
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
- Video
-
- Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
- Auto-play video cannot be served via YouTube player.
- User-initiated video must not exceed 10MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Banner L will be visible to users with a screen resolution between 1024px and 1279px wide.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.
Banner M
- Pixel Dimensions
-
- 728x90
- File Weight
-
- 150KB or less
- See video file weight restrictions below.
- Accepted File Types
-
- .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
- HTML5 Requirements
-
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- A single click-through URL/redirect.
- No in-unit video.
- No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- Animation
-
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
- Video
-
- Video must be user-initiated and utilize a polite download and cannot exceed 5MB.
- Video files must include "Play", "Pause", and "Mute" functions at minimum.
- Audio must be user-initiated only on click.
- Videos for iOS devices will play in native player.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- The Banner M will be visible to users with a screen resolution between 768px and 1023px wide.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.
Banner S
- Pixel Dimensions
-
- 320x50 (standard)
- 640x100 (hi-res)
- File Weight
-
- 50KB or less (standard)
- 100KB or less (hi-res)
- Accepted File Types
-
- .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
- HTML5 Requirements
-
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- A single click-through URL/redirect.
- No in-unit video.
- No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
- HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
- The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
- HTML5 creative requires a minimum lead time of five business days for testing and approval.
- See our HTML5 Guidelines page for more details.
- HTML5 creative may be site-served by ESPN if the following requirements are met:
- Animation
-
- Total animation time may not exceed 20 seconds.
- No more than three loops of animation are allowed within the 20s limit.
- Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
- Video
-
- Tap to video in the device's native player. In-unit video is not accepted.
- Additional Information
-
- All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
- High-resolution creative is required for compatible devices.
- The Banner S will be visible to users with a screen resolution less than or equal to 767px wide.
- This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.
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