Digital

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ESPN Self-Service

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The Banner is a standard ad unit that appears prominently just above the X Games site navigation.

Ad Serving
In-house or approved third-party vendor.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
Demo
View Ad Example Page
(adjust your browser's width to see different screen profiles)
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Banner XL

Pixel Dimensions
  • 1280x100
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
  • Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 10MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Banner XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.

Banner L

Pixel Dimensions
  • 970x66
File Weight
  • 150KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
  • Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 1.1MB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 10MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Banner L will be visible to users with a screen resolution between 1024px and 1279px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.

Banner M

Pixel Dimensions
  • 728x90
File Weight
  • 150KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
  • Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
Video
  • Video must be user-initiated and utilize a polite download and cannot exceed 5MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
  • Videos for iOS devices will play in native player.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Banner M will be visible to users with a screen resolution between 768px and 1023px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.

Banner S

Pixel Dimensions
  • 320x50 (standard)
  • 640x100 (hi-res)
File Weight
  • 50KB or less (standard)
  • 100KB or less (hi-res)
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
  • Optional: The Banner may click to expand (no auto expand, user initiation only). View the Pushdown specs for dimension and file weight limitations.
Video
  • Tap to video in the device's native player. In-unit video is not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • High-resolution creative is required for compatible devices.
  • The Banner S will be visible to users with a screen resolution less than or equal to 767px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Standard-level ad unit. All four Banner creatives by screen profile must be submitted. Profiles cannot be sold individually.