Digital

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ESPN Self-Service

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The Half-Page is a Premium unit similar to an InContent, but taller. This unit typically appears in the rightmost column of page content for larger screen profiles. Since it is larger than a standard InContent, it is only available for Extra Large, Large, and Medium screen profiles.

Ad Serving
In-house or approved third-party vendor.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
This unit is not available for Small profiles.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
Demo
View Ad Example Page
(adjust your browser's width to see different screen profiles. Half-Page is visible on XL, L, and M profiles only.)
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Half-Page XL

Pixel Dimensions
  • 300x600
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must utilize a polite download and must not exceed 5MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Half-Page XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All Half-Page creatives for each screen profile must be submitted. A 300x250 must be submitted for the Small profile in addition. Profiles cannot be sold individually.

Half-Page L

Pixel Dimensions
  • 300x600
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must utilize a polite download and must not exceed 5MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Half-Page L will be visible to users with a screen resolution between 1024px and 1279px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All Half-Page creatives for each screen profile must be submitted. A 300x250 must be submitted for the Small profile in addition. Profiles cannot be sold individually.

Half-Page M

Pixel Dimensions
  • 300x600
File Weight
  • 200KB or less
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 creative may be site-served by ESPN if the following requirements are met:
    • A single click-through URL/redirect.
    • No in-unit video.
    • No additional interactive features aside from the click-through (restrictions include photo galleries, mouse-over interactions/animations, etc).
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Total animation time may not exceed 20 seconds.
  • No more than three loops of animation are allowed within the 20s limit.
Video
  • Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB.
  • User-initiated video must utilize a polite download and must not exceed 5MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Half-Page M will be visible to users with a screen resolution between 768px and 1023px wide.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All Half-Page creatives for each screen profile must be submitted. A 300x250 must be submitted for the Small profile in addition. Profiles cannot be sold individually.