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ESPN Self-Service

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The Pushdown is a Premium ad unit that, like the Banner, appears just above the main site navigation on X Games and can expand in size.

Ad Serving
In-house or approved third-party vendor. HTML5 Pushdown creative can only be served via an approved third-party vendor.
Restrictions
Ad profiles cannot be sold on an individual basis. Creative must be submitted for each profile outlined below.
Additional Information
This execution utilizes ESPN's Universal Ad Package (UAP).
Demo
View Ad Example Page
(Adjust your browser's width to see different screen profiles. Note: capping is disabled for demonstration purposes.)
Please allow five business days for testing and approval.
For more information, please see our Technical Guidelines.

Specifications

Pushdown XL

Pixel Dimensions
  • 1280x100 (collapsed)
  • 1280x418 (expanded)
File Weight
  • 500KB or less (total for all ad states)
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 Pushdown creative can only be served by an approved third-party vendor. First-party serving is not available.
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Ad must revert to the collapsed state after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
  • Expansion direction is downward and must push the page content, not overlay.
  • User-initiated expansion must occur on click and may remain open without auto-collapse.
  • The collapsed state may have up to 20 seconds of animation with no more than three loops within that limit. No limit for user-expanded states.
Video
  • Video in the auto-expand must not exceed the 8-second expand time and 800KB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 20MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Pushdown XL will be visible to users with a screen resolution greater than or equal to 1280px wide.
  • In-house served assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery.
  • Third-party served assets must include the ESPN close button in the upper-right corner (available for download: expand [light] / expand [dark], collapse [light] / collapse [dark]). Any variations of this button or custom buttons must be approved prior to launch.
  • Third-party creative/ad tags must have a z-index set below 999999.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Pushdown creatives by screen profile must be submitted. Profiles cannot be sold individually.

Pushdown L

Pixel Dimensions
  • 970x66 (collapsed)
  • 970x250 (expanded)
File Weight
  • 400KB or less (total for all ad states)
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 Pushdown creative can only be served by an approved third-party vendor. First-party serving is not available.
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Ad must revert to the collapsed state after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
  • Expansion direction is downward and must push the page content, not overlay.
  • User-initiated expansion must occur on click and may remain open without auto-collapse.
  • The collapsed state may have up to 20 seconds of animation with no more than three loops within that limit. No limit for user-expanded states.
Video
  • Video in the auto-expand must not exceed the 8-second expand time and 800KB.
  • Auto-play video cannot be served via YouTube player.
  • User-initiated video must not exceed 20MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Pushdown L will be visible to users with a screen resolution between 1024px and 1279px wide.
  • In-house served assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery.
  • Third-party served assets must include the ESPN close button in the upper-right corner (available for download: expand [light] / expand [dark], collapse [light] / collapse [dark]). Any variations of this button or custom buttons must be approved prior to launch.
  • Third-party creative/ad tags must have a z-index set below 999999.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Pushdown creatives by screen profile must be submitted. Profiles cannot be sold individually.

Pushdown M

Pixel Dimensions
  • 728x90 (collapsed)
  • 728x250 (expanded)
File Weight
  • 300KB or less (total for all ad states)
  • See video file weight restrictions below.
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 Pushdown creative can only be served by an approved third-party vendor. First-party serving is not available.
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Ad must revert to the collapsed state after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
  • Expansion direction is downward and must push the page content, not overlay.
  • User-initiated expansion must occur on click and may remain open without auto-collapse.
  • The collapsed state may have up to 20 seconds of animation with no more than three loops within that limit. No limit for user-expanded states.
Video
  • Video must be user-initiated and utilize a polite download and cannot exceed 5MB.
  • Video files must include "Play", "Pause", and "Mute" functions at minimum.
  • Audio must be user-initiated only on click.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Pushdown M will be visible to users with a screen resolution between 768px and 1023px wide.
  • In-house served assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery.
  • Third-party served assets must include the ESPN close button in the upper-right corner (available for download: expand [light] / expand [dark], collapse [light] / collapse [dark]). Any variations of this button or custom buttons must be approved prior to launch.
  • Third-party creative/ad tags must have a z-index set below 999999.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Pushdown creatives by screen profile must be submitted. Profiles cannot be sold individually.

Pushdown S

Pixel Dimensions
  • 320x50 (collapsed)
  • 320x250 (expanded)
File Weight
  • 150KB or less (total for all ad states)
Accepted File Types
  • .jpg, non-animated .gif, .png, HTML5, javascript tag from approved 3rd party vendor
HTML5 Requirements
  • HTML5 Pushdown creative can only be served by an approved third-party vendor. First-party serving is not available.
  • HTML5 creative served via an approved third-party must delivered via javascript or iframe tag. Raw files will not be accepted.
  • The file weight restriction above applies to all HTML5 files and assets including images, HTML/JavaScript/CSS files, custom fonts, or any other assets.
  • HTML5 creative requires a minimum lead time of five business days for testing and approval.
  • See our HTML5 Guidelines page for more details.
Animation
  • Ad must revert to the collapsed state after 8 seconds of the auto-expand.
  • Auto-expand must be capped at one time per user per day.
  • Expansion direction is downward and must push the page content, not overlay.
  • User-initiated expansion must occur on click and may remain open without auto-collapse.
  • The collapsed state may have up to 20 seconds of animation with no more than three loops within that limit. No limit for user-expanded states.
Video
  • Tap to video in the device's native player. Auto-play video is not accepted.
Additional Information
  • All creative assets, including tracking URLs, must use "https" (secure protocol); only click URLs may use "http".
  • The Pushdown S will be visible to users with a screen resolution less than or equal to 767px wide.
  • In-house served assets will have the close button added automatically. The top-right 35x35 pixel area of the creative should be clear of text, logos, and imagery.
  • Third-party served assets must include the ESPN close button in the upper-right corner (available for download: expand [light] / expand [dark], collapse [light] / collapse [dark]). Any variations of this button or custom buttons must be approved prior to launch.
  • Third-party creative/ad tags must have a z-index set below 999999.
  • This ad unit is a part of ESPN's Universal Ad Package (UAP) as a Premium-level ad unit. All four Pushdown creatives by screen profile must be submitted. Profiles cannot be sold individually.