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Video Sponsorships >Pre-Roll + Billboard

The PreRoll + Billboard features a 15 or 30 second clip that runs before the video content on ESPN.com with an advertising message. It is immediately followed by our Billboard unit which features the sponsor's logo accompanied by a professional voice-over recorded by our own ESPN talent that relates to the video being sponsored.

Ad Serving
In-house or approved third-party VAST distributor (see ESPN's VAST specs here).
Available On
Frontpage, Sport Homepages, Interior Pages
Restrictions
Billboard video may only be combined with 15 second Pre-Roll video.

Specifications

Pre-Roll

Pixel Dimensions
  • 1280x720
Max File Size (for Digital Submission--unencoded assets)
  • 100MB
Duration
  • 15 or 30 seconds
File Submissions
  • All submitted files should be pre-cut to desired run time. Slates, Countdown clocks and color bars must be removed prior to submission.
  • H.264 compression
Stream Type
  • MPEG - 2 Program Stream or Quicktime (.mov)
Aspect Ratio
  • 16x9
Frame Rate
  • 29.97
Delivery
  • Progressive
Video Bitrate
  • 6000 kbps (.mov)
  • 10000 kbps (.mpg)
Audio Bitrate
  • 192 kbps
Audio
  • AAC (.mov)
  • FFDShow (.mpg)
  • Volume should be normalized to -23 dBFS.
Sample Rate
  • 48 kHz
  • FFDShow (.mpg)
Lead Time
  • Allow five (5) business days for production, testing, and review.
Third Party Ad Serving Requirements
  • Sponsorship videos only may utilize an approved third-party VAST distributor. VAST is not available for GameCast placements. If your sponsorship is using VAST, please follow these specifications.
  • All other video must be served in-house by ESPN for rotational or sponsorship placements.
Advertising Content Regulations
Additional Details
  • ESPN.com reserves right of final approval on video submissions.

Billboard

Creative Type
  • 800x440 .png or .jpg
  • If an 800x440 image cannot be provided, a layered .psd or .eps file (no specific dimension) may provided for build by ESPN.
Additional Details
  • Billboards may only be served in-house by ESPN.
  • Billboards may only be served with 15 second Pre-Roll video. 30 second Pre-Roll sponsorship may not include the Billboard video.
  • Billboards are made internally by ESPN. Allow five business days for creation and review of sponsorship media.
  • Please include a short voice-over script. (ex. This sponsorship is brought to you by [Product/Advertiser] - [tagline].)