The Universal Ad Package (UAP) is the ad strategy behind ESPN's responsive site design. Using the UAP, advertisers can submit a complete package of ads that will serve to users a consistent ad experience regardless of platform--desktops, laptops, tablets, smartphones, and more. Adherence to the UAP is a requirement for advertising on ESPN, but is beneficial for reaching the largest audience possible with internet traffic spread across a seemingly infinite number of devices.
Below you will find the assortment of ad formats available on ESPN. These are divided into two categories: Standard and Premium. Standard units are the minimum required creative to advertise on ESPN. Premium units may be added in addition to the Standard offerings for richer ad experiences. Please reach out to your account manager for more information.
*Adjustments to the specifications of the individual units will be considered on a case by case basis and may require premium pricing. Please contact your account manager for further information and to request exceptions. Not all opportunities listed above are available on all properties.