NCAA bracket tops ESPN.com searches in March

Top Search of the Month: NCAA Bracket

Only one thing trumps the action of the NCAA tournament -- the chance for bragging rights (and often winning a prize) that comes with filling out a perfect
NCAA tournament bracket. Of course, it's rare that anyone ever fills out a perfect bracket, but the chance to win an office pool is every hoops fan's dream (and every CEO's nightmare). As expected, throughout March there was an avalanche of searches for "NCAA bracket" (and its various forms:
brackets, my bracket(s), printable bracket(s), etc.). ESPN.com search was instrumental in getting all of those users to their brackets, which not only helped alleviate their anxiety over their picks, but also hopefully brought their results back quickly enough to help decrease their "lack of productivity" in the office.

Quick Hits

  • No. 8 New York Yankees: The defending champion Red Sox played the season opener in Japan and even threatened a boycott over their coaches' pay, yet the Yankees still had more searches than their rivals. The search numbers sure seem to support Hank Steinbrenner's statement.

  • No. 11 Fantasy Baseball: The congressional hearings on PEDs and multiple Opening Days (foreign, domestic, nighttime and daytime) certainly weren't enough to drown fantasy gamers' enthusiasm for the 2008 MLB season.

  • No. 16 CBI: The 16-team College Basketball Invitational tournament, which boasts a best-of-three championship game series, garnered plenty of searches after its debut.

  • No. 18 Davidson: The Wildcats were a true Cinderella, reaching the Elite Eight and falling just short of the Final Four as a 10-seed.

  • No. 22 Mock Draft: All of March's basketball and baseball excitement still couldn't make die-hard NFL fans forget about the upcoming draft.

  • No. 25 Jemele Hill: Jemele Hill is generally one of the more popular Page 2 writers, but after one of her March columns pointed out what some see as a negative portrayal of LeBron James on the cover of Vogue, her search numbers jumped considerably.

Surprise Search of the Month: Stephen Curry

Not only does Stephen Curry look just like his dad (former NBA sharpshooter Dell Curry … minus the goatee and curly high-top fade, of course), he apparently also possesses his pure shooting touch as he led his surprising tenth-seeded Davidson Wildcats to the Elite Eight, averaging 32 points per game. The Jayhawks pushed the clock
to midnight on Curry's Cinderella squad, but the young guard's scoring exploits throughout the tourney easily made him the surprise search of the month.
Curry received more than 6,800 searches in March; by comparison, he garnered fewer than 450 searches throughout all of February.

The Complete Top 25

Maalek Marshall is ESPN.com's Search Editor.

Note: The results listed are the summation of actual search results that were manually typed in by site users of ESPN.com in said month of 2008. All prelinked searches (including columnist archive links) were excluded from this summation.