ESPN's advertising campaign for the 2010 FIFA World Cup is a celebration of the World Cup and the host country, South Africa.
These promotional efforts include 33 original pieces of artwork -- one for each participating country and one general World Cup piece. The look of each work was inspired by hand-painted African signage and movie posters. This hand-painted style can be found in the streets and townships across South Africa and the entire African continent.
The paintings, created at AM I Collective Studios in Cape Town, South Africa, tell the story of each team's plight or essence as it enters the country for the World Cup.
Pictured below is the piece for the United States team.