Rio de Janeiro unveils 2016 Olympic Games logo

Sat, Jan 1
1:35
PM ET

RIO DE JANEIRO -- The logo for the 2016 Olympics in Rio was unveiled Friday before more than 1 million New Year's revelers on Copacabana beach just before midnight.

Rio Olympics logo
AP Photo/Felipe DanaCarlos Nuzman, president of the Rio Olympic organizing committee, says the logo "conveys passion and transformation."

The flowing symbol resembles three figures -- orange, green and blue -- embraced at the arms and in a flowing dance.

"The logo for Rio's 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration," said Carlos Nuzman, president of the Rio Olympic organizing committee, "Carioca" being a nickname for Rio's citizens. "And the transformation that the Games are already bringing to Rio and to Brazil."

Olympic organizers have said the Rio 2016 brand was created to reflect the city's culture and represent its natural wonders and joyful residents. Organizers said the logo was based on four pillars: contagious energy, harmonious diversity, exuberant nature and Olympic spirit.

Nearly 140 agencies initially participated in the process to design the logo and only eight made it into the final phase. A multidisciplinary team of 15 national and international members of Rio 2016's organizing committee made the final decision a few months ago, selecting a design created by the Rio agency, Tatil.

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