LOS ANGELES -- If you're on the 405 freeway or the 110 and see long hair flowing on the rider of the motorcycle whipping by you, it just might be Fabio.
With the successful spin this summer as Old Spice pitchman, Fabio is back.
And it appears the public still has an interest.
Even though he lost to original Old Spice Guy Isaiah Mustafa in the culmination of the summer ad campaign, the marketing was a huge success.
The unique videos pitting Fabio versus Mustafa attracted more than 22 million views in the first seven days, and the videos were No. 1 and No. 4 for most views on YouTube for the month of July. The videos attracted more than 50,000 comments on YouTube and 500,000 likes and dislikes on video sharing sites.
So expect to see Fabio around town more, riding one of his more than 200 motorcycles. He's been known to pop a wheelie for 100 yards.
"That's nothing really. I can do it for a quarter-mile," said the 52-year-old Fabio, who started out as an Italian fashion model. "You can't really get hurt on the street. Look at the guys on the race track. They go 120 mph and dust themselves off when they fall. They are just fine. You should see me race through traffic."
Doesn't sound much like conduct becoming of a former romance-novel cover star, does it?
"That's why I loved doing these Old Spice commercials. Isaiah and I are guy's guys. We really hit it off and had so much fun," said Fabio, who has appeared in more than 20 movies and TV shows. "I love sports. I love motorcycles. Just like most guys."
Mustafa, a Los Angeles actor and former member of the Tennessee Titans, was pumped to work with Fabio and said the 6-foot-3, 230-pound model really is larger than life.
"When I heard we were going this route, I said, 'The Fabio? That would be awesome!'" Mustafa said. "When you think of a sex symbol, you think of Fabio. And to include me in that same category, why would I not want to do it? It's like playing basketball with Shaquille O'Neal. Why would you not?"
Fabio said he never takes himself seriously and has no problems being typecast.
" As long as the check clears."