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The Franchise : An EA Sports 'Madden' Retrospective

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"Madden NFL 2005"

Photograph By EA Sports

In 2005, "hit stick" allows gamers to unleash highlight-reel tackles with a flick of the control pad analog stick. After budget-priced "NFL 2K5" cuts into market share, EA buys exclusive NFL and NFLPA rights, effectively dispatching competing titles.