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Sources: Bubblicious to make Super pitch

Cleveland Cavaliers guard LeBron James has lived up to the hype.

Now we'll get a chance to see how he will do on the largest of stages -- in front of almost 90 million people.

Sources told ESPN.com that Cadbury Adams, maker of Bubblicious, has purchased one of the remaining commercial spots for the NFL's main event, Super Bowl XXXIX, which will be televised Sunday on Fox. Each 30-second spot cost an average of $2.4 million. A spokesman for the company would not confirm that a deal had been consummated.

Following the game between the Philadelphia Eagles and New England Patriots, James will appear as himself in an episode of "The Simpsons."

James, who signed a $5 million deal with Cadbury last February, filmed the commercial last month. His signature flavor, LeBron's Lightning Lemonade, is expected to hit stores in the near future.

Like his role model, Michael Jordan, James chews gum while he plays. The signature gum follows other signature items already endorsed by James including his Nike Zoom LeBron II's and Flava23, a sourberry concoction marketed by Coca-Cola's POWERade brand.

The 20-year-old James -- who won NBA Rookie of the Year honors last year -- is averaging 25.1 points, 7.5 assists and 7.3 rebounds per game.

Information from The Associated Press was used in this report.

Darren Rovell, who covers sports business for ESPN.com, can be reached at darren.rovell@espn3.com.