LeBron James signs endorsement deal with Coca-Cola

Updated: August 21, 2003, 10:39 AM ET

ATLANTA - LeBron James has added the Coca-Cola Company to his list of endorsements.

The soft drink company on Thursday announced a six-year agreement with the 18-year-old phenom, who has signed for more than $100 million in endorsements before taking the court in an NBA game.

James, who will be the spokesman for the Sprite and POWERade brands of the Coca-Cola Company, already had signed on with Nike and Upper Deck. His sneaker deal with Nike is worth a reported $90 million.

A 6-8, 240-pounder from St. Vincent-St. Mary High School in Akron, Ohio, James was taken first overall by the Cleveland Cavaliers in the 2003 NBA draft after being named National High School Player of the Year.

James was thought to be a natural successor to Michael Jordan as the spokesman for Gatorade, but the company pulled out of negotiations. James is a two-time Gatorade High School Player of the Year.

Sprite considers James a "key spokesperson" for its youth brand, especially true with Kobe Bryant facing charges of sexual assault. Bryant represents Sprite, which has stuck by the Los Angeles Lakers' embattled superstar.

This story is from ESPN.com's automated news wire. Wire index