WHEN IT COMES TO PRO ATHLETES EMBRACING THE DIGITAL AGE, CHRIS BOSH IS AS VIRAL AS IT GETS
Andy Samberg turns 30 today. Pop quiz: in the last five years, has there been a guy more associated with viral hits? There was "Lazy Sunday," then "D*ck in a Box" and "Iran So Far Away." As the web expands as a content source—consider: the NBA has a massive YouTube channel, which may contain roughly the same amount of league videos as NBA.Com does—some athletes and teams are becoming hip to the kinds of things Samberg does, like "going viral." Here's a look at some of the best. Side note: we've tried to go viral a few times, like with Dwight Howard, comedians on flopping, Scott Dixon chugging milk, and a few others. So far, we're still waiting for our close-up.