Sonny Vaccaro joins The Vertical Podcast

Legendary shoe executive and basketball business trailblazer Sonny Vaccaro sat down with Adrian Wojnarowski on The Vertical Podcast with Woj. Over his career at Nike and Adidas, Vaccaro is responsible for creating the modern shoe endorsement deal, delivering Michael Jordan to Nike and Kobe Bryant to Adidas. Vaccaro discusses everything from the evolution of the shoe industry in the NBA, how star player marketing has changed in the global climate and the role he played in discovering Tracy McGrady. Vaccaro discusses why he believes he hasn't been nominated for the Naismith Basketball Hall of Fame, and much, much more.