It's Pimm's o'clock somewhere

It's Pimm's o'clock for these ladies at Wimbledon. The beverage comes in glasses or by the pitcher.

At Wimbledon, no matter what time of the day, "It's Pimm's o'clock!"

That's the official slogan for the most official drink at Wimbledon. It looks like a cup of iced tea, but it's alcoholic. In the South of England it is a traditional summertime refresher.

Pimm's was invented in 1823 by James Pimm, a Kent farmer's son who came to the big city to find his fortune. He bought the Oyster Bar in the City of London and made a secret recipe of herbs to mix with quinine and marketed it as an aid to digestion. It soon became the craze and Pimm started to sell his mixture to other bars.

These days Pimm's No. 1 is mixed with lemonade (similar to 7Up or Sprite to Americans) and mint leaves are added.

At Wimbledon you can buy your Pimm's by the cup or you can do as these ladies and take a Pimm's pitcher with you to watch the matches.

The other official drink at Wimbledon tends to be champagne. Replace the lemonade with champagne and you've got yourself a Pimm's Royal Cup.

As they say over here, "bottom's up" or "cheers." Just make sure you're of legal drinking age, please.