UEFA launches campaign to inspire girls to play soccer
UEFA is on a mission to make soccer the No. 1 sport for women across Europe by 2020.
European soccer's governing body took its first steps toward that goal on Thursday ahead of the Women's Champions League final in Cardiff, England, rolling out of a campaign dubbed "Together #WePlayStrong." To mark the launch, the following feature aired before kickoff between Paris Saint-Germain and Alex Morgan's Olympique Lyonnais.
According to a UEFA news release, the campaign aims to increase women's participation in the sport, namely among girls 13 to 17. The initiative draws from research by the University of Birmingham. which found that playing soccer can significantly boost confidence, happiness and self-image.
The campaign will continue in the weeks leading up to this summer's UEFA Women's Euro 2017 with other events and grass-roots efforts across Europe.
Katie Richcreek is a writer/reporter for espnW. Follow her on Twitter at @katiesrichcreek.